A Client Choosing on a Nail Color Palette. Photo credit: pexels
“It was like I was getting robbed,.” said Nashieli Munoz, owner of Angel Moon Beauty Boutique, and one of thousands of business owners that stood to be affected by the TikTok ban.
Munoz just entered her fifth year as a business owner and one thing that she has contributed to her success is her use of social media.
“You get to see who I really am as a business owner, as an artist, and what I care about in the community,” she said.
Angel Moon Beauty Boutique focuses on makeup, hair, skin care and facials, along with something else that Munoz takes pride in.
“What I provide is a safe space.”
The beauty boutique, which opened in Norwalk, California in, early 2020, was one of thousands of businesses faced with navigating the economic fallout of the COVID-19 pandemic.
Munoz wasn’t deterred and did the only thing that she could do during the lockdown –, create content on social media.
Content creation wasn’t new to her either.
“I’ve shared my life online since I was 12- years- old, everyday I post,.” she said.
Munoz, who is now 32- years- old, is part of the generation that truly got to grow up with social media.
In the 20 years since she started content creation, social media has evolved from the simple messenger apps and photo sharing sites that it used to be.
Several people have been able to make the transition from social media influencer to celebrity and several businesses have been able to propel themselves to success because of a viral video.
However, going viral today doesn’t hold the same amount of weight as it did 20 years ago, now a viral moment fades after a week.
With social media platforms encouraging creators to continually push out new content, letting a piece of content linger is no longer an option, to be successful you have to love content creation.
“This has become my everyday, and it’s something I love,” Munoz said.
In April of 2021, the Angel Moon Beauty Boutique page on TikTok posted a video that took off, totaling 24,000 views.
The video, which out performed all previous videos, was exclusively posted on TikTok despite Angel Moon Beauty Boutique having profiles on several platforms, an intentional marketing move.
“I create different types of content for every social media platform,” Munoz said.
While the video that took off wasn’t a deviation from her normal content, Munoz shared why she believed the video was able to break through.
“I think because I was using social media as my main source of marketing, that did up the traction.”
Afterwards, Munoz decided that it made sense to get verified on Instagram because “I was approached by a lot of businesses and a lot of people who want to work with me.”
Munoz says that verifying her account has affirmed legitimacy in those reaching out to the business.
The ability for verification on platforms is easier to obtain than in previous years, when asked if platforms provided business with the resources necessary she said “I think there’s a lot of resources for business’. I feel that in business the number one thing is to do it for the people and social media is for the people.”
The presence of social media in daily life only continues to grow with each passing day. Everyday more and more people flock to the platforms because they want a piece of what’s offered.
“It’s a goldmine for community,” Munoz said.
A community that Munoz says gave her the confidence to open her beauty boutique.
Putting her life not only on the screen but in their hands never worried Munoz.
As she would say, “They’re my best friends, my besties online.”
Even though she’s achieved success, she continues to make content.
When asked why, she said “I don’t want to lose my community.” She followed up with “I get to share with my community, it’s a form of connection and expression.”
While the story of Nashieli Munoz and Angel Moon Beauty Boutique is not the only of its kind, Munoz did offer what she believed is universal advice to business owners who use social media.
“Connect with people, don’t be afraid to connect with people.”
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